The Return of a Silhouette: Why 90s Minimalism Makes Sense Today
A conscious response to how we choose and consume.
In the late 90s, a type of bag emerged that broke with everything before it. It was small, elongated, and worn very close to the body, almost as if it were part of the silhouette rather than the overall look. It wasn't designed to hold an entire life, but rather to carry only the essentials, naturally.
It was a different proportion. More horizontal, more contained. And for a while, that way of understanding a bag was enough because it responded to a time when the important thing was not to accumulate, but to simplify.
Today, that silhouette returns. But not as an exercise in nostalgia, but as a more conscious response to how we now move, choose, and consume. There is a clear tendency to carry fewer things and to let go of what doesn't add real value. That's where Martini comes in.
Martini: Less Weight, More Intention
We have designed double straps, long enough for the bag to sit naturally under your arm so you can move unhindered. There's no unnecessary hardware. No heavy embellishments.
Only a clean structure, our signature subtly engraved on the leather, and a golden zipper.
Martini is a bag designed to accompany you today and still make sense ten years from now. A small, versatile, and functional bag. A bag for carrying the essentials. A bag for choosing better.
CHOOSE STRONG, CHOOSE WHAT REMAINS.
— Hangover of Fashion
Frequently Asked Questions – FAQ
Why is it called a baguette bag? +
Because its narrow and elongated shape resembles French bread, and because it's carried under the arm with that natural, almost nonchalant gesture that defined an era.
Can a 90s silhouette feel current? +
Yes, when it doesn't return as a costume or nostalgia. Martini recaptures a recognizable form and adapts it to a cleaner, more practical, and conscious way of dressing.
What makes a bag timeless? +
That it doesn't rely on excess for presence. A good shape, carefully chosen materials, and subtle details can make a bag continue to make sense season after season.
What fits in the Martini? +
What you really need. The Martini is not designed for overpacking, but to accompany you lightly and help you move unhindered.
Who is the Martini designed for? +
For women who move fast, but choose slowly. Women who seek an elegant, comfortable, and characterful bag, capable of accompanying the present and continuing to make sense in the future.
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